My appreciation is to the National Press Club of South Africa for the opportunity to have attended a one-day-international media conference last Thursday focusing on the realization of free media reporting during elections.
The pre-conference atmosphere initially presented several lessons to our existing media clubs across the African continent with Zambia inclusive.
Unlike what I gathered in my brief stay in Pretoria, the operations of these local clubs have been brief-case driven, no fixed-bode and uninspiring to the media fraternity in the country.
The Press Club of South Africa has a well-established gallery, in which some of its activities have been well documented, as a mode of transfer of knowledge to future generations, facilitates student interest in the media industry through career assistance and professional networking, as was the case with my invitation.
The National Press Club is a representation of over 500 members, consisting of more than 50 percent journalists (full members) and communications practitioners (associate members) working in the media environment.
Founded as the Pretoria Press Club in 1975,the club was able to bring prominent journalists from ten-African countries to share professional insights and experiences in the aftermath of the Kenyan and fourth-coming Zimbabwean general elections following a successful referendum in that country.
One initiative that was of greater importance was “newsmaker of the year,” in which the club awards individuals and institutions for the prominence in the news annually. Guess who some of the winners are? Previous honours include to the anti-apartheid hero, Nelson Mandela, Thabo Mbeki and the South African Air Force among other outstanding individuals and individuals, as a reward for excellence.
The club has seemingly embraced the “All work and no play makes Jack a dull boy” proverb through the establishment of a bar, as a means of killing off boredom.
Suffice to say, Zambian media clubs have really failed to ensure the consistency, legitimacy and lack of vision, as affiliation to these establishments are of hand-to-mouth benefits and public relation platforms in return with freebies prominently being airtime and sugar.
Saturday, April 13, 2013
South African National Press Club-an oasis of opportunities
My appreciation is to the National Press Club of South Africa for the opportunity to have attended a one-day-international media conference last Thursday focusing on the realization of free media reporting during elections.
The pre-conference atmosphere initially presented several lessons to our existing media clubs across the African continent with Zambia inclusive.
Unlike what I gathered in my brief stay in Pretoria, the operations of these local clubs have been brief-case driven, no fixed-bode and uninspiring to the media fraternity in the country.
The Press Club of South Africa has a well-established gallery, in which some of its activities have been well documented, as a mode of transfer of knowledge to future generations, facilitates student interest in the media industry through career assistance and professional networking, as was the case with my invitation.
The National Press Club is a representation of over 500 members, consisting of more than 50 percent journalists (full members) and communications practitioners (associate members) working in the media environment.
Founded as the Pretoria Press Club in 1975,the club was able to bring prominent journalists from ten-African countries to share professional insights and experiences in the aftermath of the Kenyan and fourth-coming Zimbabwean general elections following a successful referendum in that country.
One initiative that was of greater importance was “newsmaker of the year,” in which the club awards individuals and institutions for the prominence in the news annually. Guess who some of the winners are? Previous honours include to the anti-apartheid hero, Nelson Mandela, Thabo Mbeki and the South African Air Force among other outstanding individuals and individuals, as a reward for excellence.
The club has seemingly embraced the “All work and no play makes Jack a dull boy” proverb through the establishment of a bar, as a means of killing off boredom.
Suffice to say, Zambian media clubs have really failed to ensure the consistency, legitimacy and lack of vision, as affiliation to these establishments are of hand-to-mouth benefits and public relation platforms in return with freebies prominently being airtime and sugar.
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